Image Scottish caravan parks and the Scottish tourism industry are working together on a campaign to attract visitors north of the Border and to build business - particularly in the shoulder season. More than £70,000 is being spent on the drive and over two dozen Scottish caravan holiday parks have joined the campaign, which has secured support from the VisitScotland Challenge Fund. The aim is to ensure that Scotland gets a bigger share of the UK caravan and motorhome holiday market, which is worth almost £2 billion per annum. The campaign, which was ‘soft launched’ in August, has already been seen by two million people, all of whom have hopefully been encouraged to find out more about what Scotland has to offer for caravan and motorhome holidays. A new website www.scottishcaravanholidayparks.co.uk has been developed and advertisements have appeared in Scottish Sunday newspapers and national caravanning magazines. Other activities include production of a campaign brochure; and a presence at caravan and motorhome shows. David Key, Chairman of the National Caravan Council (NCC) said: “This is the first time so many different operators have come together in a private sector driven initiative to market Scotland as a destination for caravanners. Currently caravan holidays have a lower share of the overall holiday market in Scotland than in England and Wales. We’re seeking to do something about this by highlighting that we have a fantastic and varied product in Scotland and caravan parks second to none. I hope this is the start of a successful campaign that will make a significant difference to visitor numbers to Scotland next year and beyond.” Yvonne Cook, Head of Business Propositions for VisitScotland, added: “ We are delighted to support this exciting initiative through our Challenge Fund. Over two million British people take caravan holidays every year and that number is growing. This campaign is a great example of the caravan holiday parks industry coming together to ensure that Scotland gets a good share of that growth.” « go back